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Japanese animation, video games, and manga have attracted fans around the world. The characters, the stories, and the sensibilities that come out of these cultural products are together called Japan Cool. This is not a sudden fad, but is rooted in manga—Japanese comics—which since the mid-1940s have developed in an exponential way. In spite of a gradual decline in readership, manga still commands over a third of the publishing output. The volume of manga works that is being produced and has been through history is enormous. There are manga publications that attract readers of all ages and genders. The diversity in content attracts readers well into adulthood. Surveys on reading practices have found that almost all Japanese people read manga or have done so at some point in their lives. The skills of reading manga are learned by readers themselves, but learned in the context of other readers and in tandem with school learning. Manga reading practices are sustained by the practices of other readers, and manga content therefore serves as a topic of conversation for both families and friends. Moreover, manga is one of the largest sources of content for media production in film, television, and video games. Manga literacy, the practices of the readers, the diversity of titles, and the sheer number of works provide the basis for the movement recognized as Japan Cool. Reading Japan Cool is directed at an audience of students of Japanese studies, discourse analysts, educators, parents, and manga readers.
- Sales Rank: #2707331 in eBooks
- Published on: 2010-02-03
- Released on: 2013-03-08
- Format: Kindle eBook
Review
Reading Japan Cool offers a rich, yet accessible discussion of manga in their social, cultural, and intermedia context. Drawing on an innovative blend of textual analysis and literacy research, this book takes us from the origins and semiotics of manga to the literacy practices and reading strategies of its young and adult readers. Lucidly written and well documented, this is likely to become a standard reference in the new field of academic manga research. (Jannis Androutsopoulos, King's College London)
In North America, few people today remember, or know, how popular and influential comics once were. Nor are they aware how a once-thriving industry came to be stigmatized, marginalized, and nearly destroyed. To see what happens when comics become a truly mainstream media today, we have to look to Japan. In their new book, John Ingulsrud and Kate Allen meticulously and dispassionately analyze patterns of comics literacy in Japan. In the process they not only drive a few stakes in some old American myths about comics, but also shed light on an increasingly important aspect of modern Japanese society. Kudos to them for a very important and fascinating book! (Frederik L. Schodt, author of Manga! Manga!, Dreamland Japan, and The Astro Boy Essays)
About the Author
John E. Ingulsrud is professor in the Department of International Studies at Meisei University in Tokyo. Kate Allen is professor in the School of Global Japanese Studies at Meiji University in Tokyo.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Tired of people saying "manga is for kids"?
By Gromer
This is a substantive, serious, and highly entertaining academic study of how the Japanese read manga. The authors even trace how the Japanese reader's eye travels across the page and uncovers what is the proper way to read manga panels. This is a must-read and must-own if you are interested in the history of manga, storytelling and the effects on the audience, books and book publishing, why people read what they read, and why manga are so wonderful and under appreciated in the West.
In particular, the authors very memorably pointed out the widespread suppression of comics in America in the 1950s due to McCarthyism. They had a very good retort for Americans tourists today who find the sight of Japanese adults reading manga on the train odd and childish. Before WWII, American adults consumed a lot of news and stories in comic book form as well. Due to heavy censorship, only comics for children were allowed to survive after the McCarthy era, which led to the irreversible association of comics with childishness.
Americans had manga literacy taken away from them, and new generations of Americans are not even aware of what they have lost. Manga is an Asian illustrated storytelling tradition dating back thousands of years. This book is a great retort for anyone who says "manga aren't REAL books" and "manga is only for kids and perverts".
Don't be mislead by the cover or title - it's a very interesting book to own and has pointed me to other interesting books and manga. My only complaint is that the authors fielded another similar interesting study in China, but that book is out of print and so expensive to obtain.
0 of 1 people found the following review helpful.
For more than just my paper.
By Daniel Weed
I got this book to help tie in a few extra sources for my humanities term paper; beyond research, the book has provided me with some information and another perspective on Manga- that of the literary critique.
I would reccommend to anyone interested in Manga
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